What Is Meesho App And How It Works
We all have heard about the Meesho Reseller App sometime or the other. But what is Meesho App? How does Meesho work? Can anyone sell products on Meesho? These are probably some of the questions we don’t have the answers to! In this article, we will cover all this and much more!
What is Meesho App?
Meesho is an Indian born mobile/ laptop portable reselling and shopping application that is rapidly changing the face of doing online business in India.
It enables small entities and individual resellers to start their virtual stores and sell their products via social media channels such as WhatsApp, Facebook, and Instagram etcetera.
How Meesho Application was born?
It all started in mid of 2015, when two dynamic Indian origin IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal came up with the idea of FashNear, an application of hyperlocal fashion discovery and commerce.
Progressing further by the end of 2015, they pivoted to a more customer oriented application and named it Meesho, shorten for “Meri shop” (meaning My Shop). That is how the Meesho online shopping app came in to existence.
Initially, the Meesho app worked for enabling the physical stores to make their goods available online and sell them through various social media channels. Soon after, Meesho revamped again, morphing into India’s first-ever online distribution channel for long-tail products.
Vision and Mission of the Meesho App
With the insight of the first venture that the makers noticed the lack of footfall at the shops, the images of the products were shared on social media to gain customers.
The traditional business structure for small and medium enterprises was showing signs of disruption and was trying to climb the online model without proper ladder. Meesho entered as a strong ladder and the game changed forever.
Though earlier it was designed keeping in mind the targeted audience as the shop owners reducing their capital needs, it is homemakers who are now the flag bearers of the Meesho business.
Aims and objectives of Meesho Company
Meesho’s objective are clear that it targets at soothing the pain points of the WhatsApp commerce world by shifting most of the buying experience towards its dedicated mobile shopping app known as the Meesho.
The customers have been given the navigation ease where they can browser ‘carousels’ of the products, enquire about it from the party, and make payments digitally via a simple clickable URL if they prefer to do a cash or bank transfer.
Aiming at “financial independence of women” Meesho has been able to achieve some unparalleled benchmarks in the socio-commercial world.
About Meesho App’s Business model
Providing varied varieties of products like Amazon and Flipkart, Meesho has given a wide range to choose from, to its customers. Business model is clearly to become a competitor with e-commerce. The delivery time, customer base and the ease of reach makes it a good alternative for the e-commerce sites.
There are 4 parties involved in the mechanism of selling/ reselling at the Meesho app; namely–
- The supplier/seller; or the first party
- The reseller/ App users (anyone with the Meesho app can become a Meesho reseller).
- Meesho Application
- End-User or the final consumer of the product. They have no direct interaction with the Meesho platform.
What is Meesho App about?
The Meesho app provides a cost effective option for selling goods as no start-up investment is required by the sellers. Meesho is an online marketplace that connects sellers and resellers to relevant customers with the help of business men’s social media space.
In the words of Google “Meesho is a business for empowerment; the innovative app that enables you to work from home, Meesho provides products at wholesale prices that you can resell to earn a profit and commission.”
How Meesho works?
Basically, anyone willing to work on the Meesho platform shall have to share the products listed on Meesho through their various social media handles within their network of friends. If any of the products get sold, they get to earn an additional profit margin for it.
The willing sellers/ resellers need to follow the below-mentioned steps to get associated and earn with Meesho reselling and shopping app:
- The entrepreneur/ supplier/ seller needs to register their business/ individual details on the Meesho application.
- A virtual store is created on it.
- Next they need to list their products on the virtual store along with some images of the product description, and the selling price
- Meesho app user browses the app and if he finds an appealing product he shares it further. This way he becomes a Meesho reseller of the product.
- The reseller shares the images of this particular product in his or her network through social media platforms like WhatsApp Facebook and Instagram etcetera with a message stating the product details and the price (usually at a price higher than the quoted selling price by the original seller)
- If anyone from the network wishes to buy the product they shall have to send a message to the app user regarding the same. This way this person shall become the ultimate end-user of the product.
- The user of the Meesho App shall process the order further to the seller by stating his or her additional profit margin and shall list the address of the end-user and thereby placing the order.
In case the sellers directly get a customer, the additional profit margin of resellers is saved. - After the seller accepts the order and it is processed for delivery to Meesho. Meesho shall pick up the order and deliver it to the end-user within the specified time at an Invoice price as quoted by the reseller.
- The end-user shall pay the invoice price to Meesho App.
Earning structure for the Meesho sellers and resellers
The division of money is carried out by Meesho. The money left after paying the originally quoted price to the original seller and keeping a minimal amount of delivery charge the rest is transferred to the Meesho App user’s account.
The reseller or the person who has placed the order shall receive a commission on every order placed. Reselling with Meesho is similar to earning by drop shipping or affiliate marketing as the resellers earn without actually physically holding any kind of inventory.
It is basically a Win-Win situation for all – sellers, resellers, and the ultimate customers.
Revenue Model of Meesho
Meesho earns by charging from its users for every order they receive. The revenue model is kept to focus on volumes of sales and not on the margins of profits.
- In case of delivering an order – Meesho earns by taking a 10- 20% commission based on the nature of the product along with the delivery charges for the product.
- In case of product return – Meesho charges a hefty penalty for the product returns. Customer satisfaction is the given topmost priority and sales returns are dealt with very strictly.
The Meesho journey so far…
Meesho Application came into existence in December 2015. Its headquarter is situated in Bangalore and ever since the app is gaining wide popularity among the women entrepreneurs, housewives preferring to work from home, college students, small and medium business owners, B2B traders, or anyone for the fact looking for a passive source of income.
It has raised $125 million in a new financing round to expand its business in the country and change the way millions of consumers now shop online.
Feathers in the Meesho cap
Meesho has been able to perform exceptionally well and put some medals to its shoulder. Let us have a look at them-
- With 90 lakh+ products sold and Rupees 80 Crore + Income generated; Meesho has gained the trust of more than 50 lakh Resellers across 5000+ towns and enabled them to earn money digitally by working from home, making the Meesho App India’s number 1 reselling application.
- Meesho is the first app that has first been featured in Play Store on Women’s Day by Google India and later was highlighted in the Independence Day spotlight. This is the recognition of a real impact at scale at a mass level.
- Meesho was one of the three Indian companies to be selected for Y Combinator in the year 2016.
- Meesho added another feather in its cap by being a part of the first batch of Google Launchpad – Solve for India program.
- Later in June 2019, Meesho became India’s first startup to receive an investment from the social media platform Facebook.
- The five-year-old start-up entity has raised $190 million to date. It filled a revenue of Rupees 84.88 crore for the Financial Year ending 2019
The quality and quantity of Meesho business
The products available on the Meesho app are mostly in the stream of lifestyle and fashion. The range of products have varied but the quality has not been compromised. The quality products in ‘n’ number of quantity has been the most striking factor of the Meesho App.
With lakhs of products being hosted on the platform, the company has been able to ensure high standards of quality with its strict and stringent rules and regulations on the benchmark of products.
This uncompromised quality assurance is the most striking feature of the Meesho Application that binds the trust of its customers.
Other Reseller Concepts Like Meesho
With Meesho being successful it is important to know the platforms which work on more or less same kind of business model as that of Meesho Application-
- The Social Distribution Model For Farmers, enabling to bridge the social gaps of the farmers. This concept is somewhat similar to Meesho, but it indirectly serves a social purpose as well, and adds a little depth to the business model.
- Concept of social commerce called seCommerce, this is a very unique online commercial business model with redefined user navigation.
Meesho shopping App turns the mobile in to money machine
With earning made as simple as sharing on Facebook, Instagram, and Whatsapp, Meesho has successfully turned the mobile device into a money-making tool for common people. The Meesho App turns out to be a boon for many people as it has enabled many of them to earn their first income, particularly the homemakers.
The mobile economy has been given a new definition for otherwise seen as the non-economically contributing section of the society by the Meesho Application.
Impact on the Social fabric
- Where women facing struggles to create their own identity; Meesho has come up with a very innovative and first of its kind platform to provide financial independence to the females of the society.
- Meesho provides an excellent career opportunity to develop an Internet business especially to the women who are unable or unwilling to step out of their homes without having to build any website or app of their own. We can put it under the banner of social commerce.
- It is one of the best earn- money App for the Android world. Eighty percent of Meesho’ s user base is female. The very core societal problem leading to is being addressed by the new-age digital reselling and buying app Meesho.
- Meesho started with an educational section in the Meesho App called as the “Meesho Business Academy”. It includes a series of videos making it easier for new users to use and navigate the Meesho App. The advantage associated with this App is the flexibility of working, the time of working, the removal of friction of starting any business, and the convenience of working from home.
Meesho Selling App Stands Out Of The League
Meesho is an exception, in the world where online giants are killing the middle men. It has made every individual app user a middle man. Just that, instead of buying the product the Meesho App gives the user feature to share the image to Whats App or other social media profile. Plus the earning is easier as when anyone orders the product the Meesho user will get his margin.
With Meesho being one of a kind it is able to set its own unique benchmarks and outperform them every now and then. Within the short span of its life it has become a blue-eyed boy of the economy.
The Application promises a great future for the socio economy. Looking forward to witness its own standards and records getting broken by setting even higher benchmarks.