Tata Coffee launches e-commerce platform – TATA Coffee Sonnets
With the mass movement of the consumers from the traditional market to the digital platforms, all the companies are in a race to increase their customer base. This has led to a huge war in the digital world and because of that, no one wants to stay back. Every day there are thousands of companies stepping into the E-commerce world, be it a muffin or a Ferrari.
Nowadays, everything is available with the help of a click. On Wednesday i.e. Mar 04, 2020. Tata Coffee Limited, a subsidiary of Tata Consumer Products has announced its entry into the E-Commerce world with the launch of its new platform – The Sonnets (www.coffeesonnets.com).
TATA is one of the major producers of consumer goods and with its entry in this field, it can be assumed that it is just the beginning and TATA has a lot to offer.
The 3 Variants of TATA Coffee
Currently, TATA has made its debut by advertising three variants of Finest Indian Origin Coffees i.e.
- Arabica Coffee Yellow Honey
- Arabica Coffee Red Honey
- Arabica Coffee Gold Honey
With a tag line: The Sonnets “VOICE OF OUR ESTATES”
With this initiative, TATA is all set to offer the finest quality coffee. And, nestled amongst the forest in the giant rolling hills to offer the consumers a next-level experience of coffee. As said in a statement by one of the person “Through this online platform, Tata Coffee aims to make its finest estate coffees available to consumers across India”
As per their TATA Coffee Sonnets website:
Our Reserve Single Estate Coffees highlight the unique stories and tastes that our estates have to offer. Diverse in characteristics, they unite under the well-established processes of Tata Coffee to bring you the finest of coffee beans from India.
Our Coffee is intercropped and cultivated with pepper and fruit trees, which impart unique and delectable flavor along with aromatic nuances to the coffee beans. All these estates are unique in themselves and have a story of their own. While some of these estates were founded by the legendary planters, others are characterized by their distinct location, flora, fauna and exotic strains of the coffee.
As per TCL “Only the rarest and the best coffee beans are selected and used to prepare the range of The Sonnets Coffees”. And, they source the Coffees directly from 2 of TATA’s 19 estates, situated in the Coorg region of Karnataka.
As per the company, these estates named Goorghuly and Woshully are well recognized for plating and growing some of the best Arabica Coffees in the country, the company said.
TCL MD and CEO, Chacko Thomas, said, “The Sonnets – The voice of our estates’ aims to give coffee lovers across the country access to some of our finest estates’ coffees through our e-commerce platform.”
So with the release of this news, the coffee lovers will keep their eyes wide open to other variants that TATA will have to offer shortly.