In the modern world, reselling has seen major growth and people are getting more and more inclined towards this concept. But why are people opting for reselling? The answer is simple.

Reselling offers you to have a quick and easy expansion of business. It is timesaving as you do not have to wait for the products to arrive and it is also cost-saving because you do not require a high margin and can set your own price.

But before we move on to the main topic of this article, let’s understand what reselling actually means:

What is reselling?

Reselling, in simple words, is the practice of buying and selling for profit.

A big example of reselling can be found in the telecommunications industry. The companies buy excess of calling time from different carriers and sell it to smaller carriers.

A reseller mostly acts as a retailer. The selling price for a reseller is not that different from that of the manufacturer’s listed price. But down the line, the main goal for everyone is to fetch the maximum profit per sale.

Well, online reselling is a pretty wise move for people who are just starting with their entrepreneurship journey and are ready to put in the efforts.

Resellers mostly conduct their businesses through the internet. A reselling business is a profitable and easy way to start for young entrepreneurs. In a reseller business, you can virtually sell anything you want to. You can pick any trendy niche or an evergreen product and then you can sell those as a reseller online.

The Only Drawback

When it comes to reselling, the only drawback is that the reseller cannot be sure of the quality of the product he/she is sending to the consumer as they are nowhere involved in the chain of packaging or delivery.

Because of this, as a reseller, you need to have a really good relationship with the manufacturer. You must make sure that the goods being delivered are of good quality and packaging.

Why you should start reselling?

Now that we know a little about reselling, let us talk about why you should start your own reselling business:

1. No need for Inventory– From an e-commerce perspective, an inventory is just a collection of finished products used in production which is held by a company. Now the good part about reselling is that you do not need to have an inventory. You can use reseller dropship model where you resell goods without having to bulk buying inventory in advance.
2. Save your time–  You can start a reselling business really easily and you do not have to spend all of your time on it. Managing your business is really easy because a lot of stuff that goes on in reselling is automated. You save a lot of time when you do not have to pack and ship the products to the consumer.
3. Set your own price– Unlike a wholesaler, in the business of reselling you have your freedom of setting up your own prices for the products according to the profits that you want. The cost of a lot of products is low so resellers can set their price near the industrial standards of pricing and reap the maximum benefits.
4. Wide range of products– It is not necessary for the reseller to deal with only one niche of products. As your business expands, you can diversify your range of products. For example, If you have a reselling business of clothes, you can also start dealing with jewelry, shoes, and accessories in the coming time.
5. Minimal financial risks– The cost of setting up a reselling business is very low, making it the perfect business for budget-conscious potential entrepreneurs. Since you do not have to bulk buy inventory and not even have to ship and package the products, you are hardly investing any finances in this business and reaping the maximum profits.

When it comes to reselling, there are a few companies like Meesho, Poshmark, Chairish, Letgo, and many others who have already made a mark in the Indian reselling industry but one company, in particular, is GlowRoad.

What is GlowRoad?

GlowRoad is an Indian eCommerce company that connects manufacturers with resellers and uses drop shipping to keep the overhead expenditures low. It is a networking website to help women become entrepreneurs by exploring profit-making opportunities from home.

Glowroad was started with the simple goal of giving housewives and stay-at-home mothers a way to start their own business in the field of reselling.

The company is a firm believer in providing women with low risk and low investing opportunities so they can be a part of their reselling business. Some of the resellers in GlowRoad keep inventories at home but most of the product is just shipped directly from manufacturer to consumer.

The biggest niche of GlowRoad’s is Indian ethnic fashion, cosmetics, and even jewelry. The majority of the selling takes place through WhatsApp or in-person and GlowRoad has even claimed that the resellers complete around one thousand transactions every single day.

It is even claimed by GlowRoad that it is operational in more than 2000 cities, has more than 20,000 suppliers, and more than 1,80,00,000 buyers from all around India.

Founders

GlowRoad was founded in the year 2017 by Dr. Sonal Verma. She was also the founding member of HealthcareMagic which was supported by Accel Partners. Kunal Sinha, Nitesh Pant, Shekhar Sahu, and Nilesh Padariya are the co-founders of GlowRoad and have helped take the business to new heights in just 3 years.

Fundings

• In its starting years, GlowRoad got Series A funding of $2 million from Accel Partners in 2017.
• GlowRoad further managed to raise a Series B funding of $10 million from China’s CDH Investments, and then
• Another Series B+ funding of $11.5 million from Korea Investment Partners and Vertex Ventures.

Vision

It follows the vision of #BeYourOwnBoss by giving resellers access to a virtual shop with millions of products to choose from at wholesale prices. In today’s time, financial freedom means everything and almost every working professional is striving for it.

Everyone wants to work for themselves and according to their own conditions without taking orders from others around them. GlowRoad allows the college graduates and stay-at-home mothers and housewives to become financially independent and have an experience of what it means to be your own boss.

How is GlowRoad different from any distributor business?

A Distributor usually buys products from the manufacturer and sells them to the end consumer or has a lot of resellers working for him/her. Distributors buy a lot of inventory most of the time to stock up the supply and try to maintain a really close relationship with the manufacturer as compared to the reseller.

Being a distributor, you have to hold on to a lot of stock. This makes them start feeling pressurized because you have to sell all of it. They often look for higher margins from the manufacturers.

However, when it comes to resellers, they do not need to hold on to any inventory stock. They are just a middleman of manufacturer and consumer.

How to make money on GlowRoad?

The main goal of every reseller on this website is to make sales and profits fast. There are many strategies you can use to maximize your reselling business:

1. Pricing– While selling your products, it is necessary to take into account that pricing your products well can help you get more sales and maximize your profits. As long as your product rate stays within the market limits, there is no need for you to underprice your products.
2. Create Ads– While doing business as a reseller, you need to make sure that people know about the product you’re dealing with. You have to create urgency amongst the crowd to buy your product. Spending on advertisements is not a compulsion if you are just starting with your reselling business. But, it is definitely a good idea to invest in advertisements if you have the budget to increase your sales.
3. Content creation– Whether it is video content or blogging, can definitely help you elevate your sales and brand presence in people’s minds. If you are a reseller, you can create a lot of blogs and videos which promote your niche. Also, this can help you draw more people towards yourself and increase sales and profits.

Reselling niches for your business on GlowRoad:

If you are on GlowDark, you will notice that you can literally start dealing with anything. There are wide options for potential resellers to choose from. Let’s see what you can choose according to your interests:

1. Clothes– The clothing niche is the most popular on GlowRoad. You can already find a lot of manufacturers and resellers who deal with both women and men’s clothing. Clothing is an evergreen field in the reselling business and you can start dealing in clothes as well as jewelry, accessories, shoes, etc.
2. Cosmetics– There are a huge supply and demand existing in the field of reselling for cosmetics. You can find all sorts of face wash, moisturizers, makeup kits, etc on GlowRoad. Reselling is easy with products which have a wide variety because every person prefers different brands of cosmetic for their skin.
3. Pet Supplies– It is no lies that Indians are fond of having pets so GlowRoad has tonnes of options to choose from when it comes to pet supplies. Fish food, dog collars, aquarium medicines, there is nothing you cannot find here.

Now that you know about the active niches on GlowRoad, we would request you to explore your options so you can deal with the niche you like and make good money out of it!

Visit Glow Road Website to get started!

Frequently Asked Questions (FAQs)

The post All about GlowRoad – How it works, funding, owners, earning model and more appeared first on Growthonomy.

We found a few articles that give the steps to sell Meesho Products on Amazon. BEWARE of such sites!

If any website or anyone tells you that you can sell Meesho products on Amazon by simply copying the images and details and listing them on Amazon, stay away from them. NO, you can not use this method. Your Amazon Account will get suspended for sure!

In this article we will tell you where you can sell the Meesho Products, is it possible to sell Meesho products on Amazon and how.

Let us start by understanding how Meesho and Amazon works.

How Meesho Works?

Meesho is a Reselling App. It is one of the most cost effective option for selling products. You can start reselling products with zero startup investment while working from home.

Sellers or Manufacturers list their products on the Meesho App at wholesale rate along with MRP. Anybody who is registered as a reseller can choose any product to resell without investing in purchasing the inventory. Resellers market them to earn a profit or commission on every sale without the need to invest in inventory, storage or shipping.

For more details, read [What is Meesho App and How it Works]

How Amazon Works?

To sell on Amazon, a seller or reseller requires brand authorization letter from the brand whose product you want to sell.

Also, you need to purchase the inventory from the manufacturer, distributer or other genuine supplier with a proper invoice mentioning all details of the exact products purchased as well as contact information and GST details of the supplier.

Only then, you can list the products on Amazon.

Amazon can ask you for these documents at any time and if you fail to provide these documents, your account will be suspended and it will hold up any balance that you may have in the account.

So, if this is the condition, is it possible to sell Meesho products on Amazon?

Can We Sell Meesho Products on Amazon?

Yes and No.

Ideally No. We would not advice it.

Selling Meesho Products on Amazon is a Really Bad Idea! You can even end up losing money and the ability to sell on Amazon ever again in future.

However, if you would still like to go ahead, make sure you have read all policies of Amazon, before you start selling from Amazon. Amazon has very strict policies and will suspend you account if you violate them and you will never be able to sell on Amazon again.

However, There is one way to sell Meesho Products on Amazon. However, we would not advice it as it is still risky.

Know more about Amazon Account Suspension

How to sell Meesho Products on Amazon

Selling Meesho Products on Amazon is basically a form of dropshipping which is technically allowed on Amazon but with conditions.

1. You require Brand Authorization from the brand owner.
2. You must be able to show invoices when Amazon asks from them. The invoice should clearly reflect the name of the products & quantity of products as listed on Amazon
3. The invoice shipped with the product to the customer should be in your name, not the seller or manufacturer who listed the product on Meesho.
4. Also, since the customer is buying from Amazon, they will expect an invoice from Amazon.

These are the basic requirements for drop shipping. And as per our understanding, to fulfill these conditions, you will have to have a tie up with the manufacturer, brand or seller.

If you can establish such a setup, then YES, you can go ahead and list your Meesho products on Amazon. Otherwise NO. Do not try to sell Meesho Products on Amazon.

Major reasons selling Meesho Products on Amazon is not Feasible

1. Brand Authorization Letter and Invoices required to sell on Amazon – Not all sellers would be willing to provide such documents. And if you fail to provide these documents to Amazon when asked, Amazon will suspend your account .
2. Quality of Products – It is not feasible to quality check each and every product that is shipped to the customer when a third party is handling it. And Amazon is absolutely customer friendly. If there are any complaints from the customers regarding the quality of products, Amazon will give you notice of selling inauthentic products. And multiple such instances can again lead to account suspension.
3. Shipping Time is crucial – For Amazon, shipping time is crucial. You have to ship the products within a given time frame.
4. Returns – Amazon has a customer friendly return policy. If the customer does not like the product and returns it, you will have to refund the entire amount paid by the customer. Moreover, you have to pay a return fee as well. So, you will end up paying out of your pocket.

Where can we sell Meesho Product?

There are many other ways to promote Meesho Products.

1. Social Media like facebook and Instagram
2. Promote on Youtube channel
3. Affiliate links through blog
4. Whatsapp and word of mouth.

Conclusion

Unless you know the manufacturer or seller really well and have the brand authorization letter, and you are absolutely sure you can get the invoices when required, DO NOT TRY TO SELL MEESHO PRODUCTS ON AMAZON!

Amazon has really strict policies and you will can end up losing money instead of earning. Once your Amazon account is suspended, there is no going back!

The post How To Sell Meesho Products On Amazon appeared first on Growthonomy.

What is Meesho App?

Meesho is an Indian born mobile/ laptop portable reselling and shopping application that is rapidly changing the face of doing online business in India.

It enables small entities and individual resellers to start their virtual stores and sell their products via social media channels such as WhatsApp, Facebook, and Instagram etcetera.

How Meesho Application was born?

It all started in mid of 2015, when two dynamic Indian origin IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal came up with the idea of FashNear, an application of hyperlocal fashion discovery and commerce.

Progressing further by the end of 2015, they pivoted to a more customer oriented application and named it Meesho, shorten for “Meri shop” (meaning My Shop). That is how the Meesho online shopping app came in to existence.

Initially, the Meesho app worked for enabling the physical stores to make their goods available online and sell them through various social media channels. Soon after, Meesho revamped again, morphing into India’s first-ever online distribution channel for long-tail products.

Vision and Mission of the Meesho App

With the insight of the first venture that the makers noticed the lack of footfall at the shops, the images of the products were shared on social media to gain customers.

The traditional business structure for small and medium enterprises was showing signs of disruption and was trying to climb the online model without proper ladder. Meesho entered as a strong ladder and the game changed forever.

Though earlier it was designed keeping in mind the targeted audience as the shop owners reducing their capital needs, it is homemakers who are now the flag bearers of the Meesho business.

Aims and objectives of Meesho Company

Meesho’s objective are clear that it targets at soothing the pain points of the WhatsApp commerce world by shifting most of the buying experience towards its dedicated mobile shopping app known as the Meesho.

The customers have been given the navigation ease where they can browser ‘carousels’ of the products, enquire about it from the party, and make payments digitally via a simple clickable URL if they prefer to do a cash or bank transfer.

Aiming at “financial independence of women” Meesho has been able to achieve some unparalleled benchmarks in the socio-commercial world.

About Meesho App’s Business model

Providing varied varieties of products like Amazon and Flipkart, Meesho has given a wide range to choose from, to its customers. Business model is clearly to become a competitor with e-commerce. The delivery time, customer base and the ease of reach makes it a good alternative for the e-commerce sites.

There are 4 parties involved in the mechanism of selling/ reselling at the Meesho app; namely–

1. The supplier/seller; or the first party
2. The reseller/ App users (anyone with the Meesho app can become a Meesho reseller).
3. Meesho Application
4. End-User or the final consumer of the product. They have no direct interaction with the Meesho platform.

What is Meesho App about?

The Meesho app provides a cost effective option for selling goods as no start-up investment is required by the sellers. Meesho is an online marketplace that connects sellers and resellers to relevant customers with the help of business men’s social media space.

In the words of Google “Meesho is a business for empowerment; the innovative app that enables you to work from home, Meesho provides products at wholesale prices that you can resell to earn a profit and commission.”

How Meesho works?

Basically, anyone willing to work on the Meesho platform shall have to share the products listed on Meesho through their various social media handles within their network of friends. If any of the products get sold, they get to earn an additional profit margin for it.

The willing sellers/ resellers need to follow the below-mentioned steps to get associated and earn with Meesho reselling and shopping app:

1. The entrepreneur/ supplier/ seller needs to register their business/ individual details on the Meesho application.
2. A virtual store is created on it.
3. Next they need to list their products on the virtual store along with some images of the product description, and the selling price
4. Meesho app user browses the app and if he finds an appealing product he shares it further.  This way he becomes a Meesho reseller of the product.
5. The reseller shares the images of this particular product in his or her network through social media platforms like WhatsApp Facebook and Instagram etcetera with a message stating the product details and the price (usually at a price higher than the quoted selling price by the original seller)
6. If anyone from the network wishes to buy the product they shall have to send a message to the app user regarding the same. This way this person shall become the ultimate end-user of the product.
7. The user of the Meesho App shall process the order further to the seller by stating his or her additional profit margin and shall list the address of the end-user and thereby placing the order.
   In case the sellers directly get a customer, the additional profit margin of resellers is saved.
8. After the seller accepts the order and it is processed for delivery to Meesho. Meesho shall pick up the order and deliver it to the end-user within the specified time at an Invoice price as quoted by the reseller.
9. The end-user shall pay the invoice price to Meesho App.

Earning structure for the Meesho sellers and resellers

The division of money is carried out by Meesho. The money left after paying the originally quoted price to the original seller and keeping a minimal amount of delivery charge the rest is transferred to the Meesho App user’s account.

The reseller or the person who has placed the order shall receive a commission on every order placed. Reselling with Meesho is similar to earning by drop shipping or affiliate marketing as the resellers earn without actually physically holding any kind of inventory.

It is basically a Win-Win situation for all – sellers, resellers, and the ultimate customers.

Revenue Model of Meesho

Meesho earns by charging from its users for every order they receive. The revenue model is kept to focus on volumes of sales and not on the margins of profits.

• In case of delivering an order – Meesho earns by taking a 10- 20% commission based on the nature of the product along with the delivery charges for the product.
• In case of product return – Meesho charges a hefty penalty for the product returns. Customer satisfaction is the given topmost priority and sales returns are dealt with very strictly.

The Meesho journey so far…

Meesho Application came into existence in December 2015. Its headquarter is situated in Bangalore and ever since the app is gaining wide popularity among the women entrepreneurs, housewives preferring to work from home, college students, small and medium business owners, B2B traders, or anyone for the fact looking for a passive source of income.

It has raised $125 million in a new financing round to expand its business in the country and change the way millions of consumers now shop online.

Feathers in the Meesho cap

Meesho has been able to perform exceptionally well and put some medals to its shoulder. Let us have a look at them-

• With 90 lakh+ products sold and Rupees 80 Crore + Income generated; Meesho has gained the trust of more than 50 lakh Resellers across 5000+ towns and enabled them to earn money digitally by working from home, making the Meesho App India’s number 1 reselling application.
• Meesho is the first app that has first been featured in Play Store on Women’s Day by Google India and later was highlighted in the Independence Day spotlight. This is the recognition of a real impact at scale at a mass level.
• Meesho was one of the three Indian companies to be selected for Y Combinator in the year 2016.
• Meesho added another feather in its cap by being a part of the first batch of Google Launchpad – Solve for India program.
• Later in June 2019, Meesho became India’s first startup to receive an investment from the social media platform Facebook.
• The five-year-old start-up entity has raised $190 million to date. It filled a revenue of Rupees 84.88 crore for the Financial Year ending 2019

The quality and quantity of Meesho business

The products available on the Meesho app are mostly in the stream of lifestyle and fashion. The range of products have varied but the quality has not been compromised. The quality products in ‘n’ number of quantity has been the most striking factor of the Meesho App.

With lakhs of products being hosted on the platform, the company has been able to ensure high standards of quality with its strict and stringent rules and regulations on the benchmark of products.

This uncompromised quality assurance is the most striking feature of the Meesho Application that binds the trust of its customers.

Other Reseller Concepts Like Meesho

With Meesho being successful it is important to know the platforms which work on more or less same kind of business model as that of Meesho Application-

• The Social Distribution Model For Farmers, enabling to bridge the social gaps of the farmers. This concept is somewhat similar to Meesho, but it indirectly serves a social purpose as well, and adds a little depth to the business model. 
• Concept of social commerce called seCommerce, this is a very unique online commercial business model with redefined user navigation.

Meesho shopping App turns the mobile in to money machine

With earning made as simple as sharing on Facebook, Instagram, and Whatsapp, Meesho has successfully turned the mobile device into a money-making tool for common people. The Meesho App turns out to be a boon for many people as it has enabled many of them to earn their first income, particularly the homemakers.

The mobile economy has been given a new definition for otherwise seen as the non-economically contributing section of the society by the Meesho Application.

Impact on the Social fabric

• Where women facing struggles to create their own identity; Meesho has come up with a very innovative and first of its kind platform to provide financial independence to the females of the society.
• Meesho provides an excellent career opportunity to develop an Internet business especially to the women who are unable or unwilling to step out of their homes without having to build any website or app of their own. We can put it under the banner of social commerce.
• It is one of the best earn- money App for the Android world. Eighty percent of Meesho’ s user base is female. The very core societal problem leading to is being addressed by the new-age digital reselling and buying app Meesho.
• Meesho started with an educational section in the Meesho App called as the “Meesho Business Academy”. It includes a series of videos making it easier for new users to use and navigate the Meesho App. The advantage associated with this App is the flexibility of working, the time of working, the removal of friction of starting any business, and the convenience of working from home.

Meesho Selling App Stands Out Of The League

Meesho is an exception, in the world where online giants are killing the middle men. It has made every individual app user a middle man. Just that, instead of buying the product the Meesho App gives the user feature to share the image to Whats App or other social media profile. Plus the earning is easier as when anyone orders the product the Meesho user will get his margin.

With Meesho being one of a kind it is able to set its own unique benchmarks and outperform them every now and then. Within the short span of its life it has become a blue-eyed boy of the economy.

The Application promises a great future for the socio economy. Looking forward to witness its own standards and records getting broken by setting even higher benchmarks.

Official Website

You may also be interested in:

• Can I Sell Meesho Products on Amazon?

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