How To Apply For Patanjali Franchise?

Baba Ramdev’s brand has been in the news lately as it has been focusing on expanding its business through more and more Patanjali franchise. The business has been booming since it was launched and it has continued to do so even during times of an epidemic.

In this article, we will learn how to get a Patanjali franchise but before that, let us know Patanjali Ayurved as a brand and business.

Patanjali Ayurveda

Patanjali Ayurved Limited is an Indian consumer goods company based in the Haridwar, Uttarakhand industrial district, with production units and headquarters, though its registered office is in Delhi. The company produces mineral and herbal products. Patanjali is the fastest growing FMCG firm in India, according to CLSA and HSBC.

It’s estimated value is at about 3,000 crores (equivalent to about 35 billion or 490 million USD in 2019). Estimate sales for fiscal 2015-16 was of about 5,000 crores (700 million USD).

Patanjali announced that its 2016-17 annual turnover was valued at approximately 10,216 crores ( US$ 1.4 billion). As of 2018, it was ranked 13th in the list of most trusted Indian brands (The Brand Loyalty Report) and ranks first in the category of FMCG.

Why go for Patanjali Franchise?

In the region, Patanjali has now become a household commodity. And so, it’s the brand that is growing fastest. Baba Ramdev started Patanjali and, through its assured premium goods, is now successfully earning trust.

Patanjali products are available in approximately 3 lakh+ shops, and there are around 5000+ franchise stores manufacturing more than 1000 + products. In several other districts, Patanjali Ayurveda is ready to add more and more franchisees, distributors, and dealers. You can find Patanjali items online too.

Other than its freshness and purity, the USP (Unique Selling Point) of Patanjali goods is the appreciation it has received from the Indian Government. It also encourages franchisees to successfully market the merchandise.

Together with Acharya Balkrishna, Yog Guru Baba Ramdev created such quality goods for a healthy life. With a turnover of more than 10,000 crores in 2016-17, it is one of the fastest rising brands/companies.

In an interview, Baba Ramdev claimed that Patanjali’s profits go to charity. Bear in mind, however, that goods from Patanjali are organic, of good quality, and available at an affordable price.

Opportunity in becoming a Patanjali franchise

Patanjali will be tapping the franchise model to develop its network with the goal of extending pan-India. As Patanjali franchise outlets can be seen opening rapidly, the brand has had a great response from rural and urban areas alike.

One has to spend between about Rs 7-15 lakh and an area of about 300 to 1,000 sq.ft to open a Patanjali franchise outlet. The shop can also be set up by a franchisee in a rural, semi-rural or urban area. Recently, the company has also opened 12 mega stores that are mostly open in metro cities.

On the Indian market, Patanjali Ayurvedic medicines have excelled so much that it has exceeded the annual breaking revenue of 1000 crores. With its most valued goods, it has improved the FMCG market.

You need to determine the annual benefit, revenue & loss whether you are to take a Patanjali franchise or sales rights of a product, and then decide whether or not you can get the sale rights of the respective product.

There are several retailers who have taken Patanjali’s distribution rights. And, they gladly announce that after being allies with Patanjali, their monthly profit has doubled.

They don’t really have to advertise because, the Patanjali label is still in demand with the general public for its cost-effectiveness and purity of the goods.

Patanjali Products Dealership

The number of Patanjali Ayurved Ltd. dealerships is currently a lot in India. The quick speed at which Patanjali dealerships are rising demonstrates how lucrative it is to invest in the company. Patanjali dealers receive merchandise at very low prices because there is no intermediary involved in the delivery process.

The goods are directly supplied by the producers. By spending a relatively low sum of capital, an investor will achieve attractive returns.

There are three ways a person may apply for a dealership in Patanjali. The first approach is to go to the official website of the organization and fill out a Patanjali distributorship form requesting a Patanjali dealership.

 Another approach is to contact the support staff of the organization via email and ask them for assistance in getting a Patanjali products dealership. The last resort, if nothing works, is to directly visit the Patanjali office in Haridwar.

Difference between Dealership and Franchise?

A franchise is a business concept that in its chain looks like any other corporation. In general, it is a turnkey process in which the franchisee buys a whole store with certain improvements of his or her choosing. As a franchisee, you usually use the franchiser in your service as the primary source of merchandise for sale.

A dealership is an arrangement to be able to market a commodity or service in particular. Dealerships also do not have a very detailed market design and the contract may or may not be territorially dependent exclusive.

How to take a Patanjali Franchise

Lets see the requirements to open the store, where to download the forms, steps to apply for the franchise and cost of store setup.

Requirements to open a Patanjali Mega Store franchise

• Investment of Rs 1 crores.
• Minimum 2000sqft of area for the megastore.
• A security deposit of around Rs 5 lacs in the name of Divya Pharmacy and Patanjali Ayurveda Ltd.
• It has to be located in a busy and prime area.
• The minimum distance for a megastore should be 2.5 K.M. Existing Mega Store in Metro City & 3.5 Km in Non-Metro City shape & minimum range of 1 km. From the new Patanjali Chikitsalaya & Kendra Arogya.
• Submit the following documents along with the application form:
  • Photos of the location,
  • PAN card,
  • Passport size photographs of the franchisee,
  • Identity Proof,
  • Address Proof,
  • Copy of sales registration,
  • Mega Store possession or leasing deed.
• The institute with assign a Vaidya at the Mega Store, and the store operator will have to supply Vaidya with medical instruments. The megastore retailer would plan the store’s seating, food, bathroom, etc. services.
• Only products from Divya Pharmacy, Patanjali Ayurved, and products certified by the Institute will be sold at the Mega Store.

Patanjali Franchise Online Forms

You can find the online forms of Patanjali Mega store, Patanjali Chikitsalaya, Arogya Kendra and Gramodhyog Nyas in both Hindi and English on the official website of Patanjali.

Follow the steps to apply for the franchise-

• Go to patanjaliayurved.org to get the forms for the franchise.
• Find the downloadable application forms which are present in both Hindi and English.
• Download the form and fill in all the information correctly.
• Attach the scanned copies of the documents mentioned in the website.

Cost of opening the stores

The cost of opening up a Patanjali dealership store and a retail store is a minimum of Rs 50,000. The cost goes higher for opening a distributorship which is Rs 1 lacs and for Mega Store it is a minimum of Rs 1 crore.

The rates are for opening the shop, as mentioned above, while the cost of the Patanjali Franchise starts from 5 lakhs for a small store to 2 crores for Mega Stores. The cost quoted is inclusive of interiors, set-up, and inventory. The Mega Stores of Patanjali can have a minimum area of 300 to a maximum of 2000 sq. ft. in prime city/town areas.

As Patanjali Ayurvedic Limited is an Indian Fast Moving Consumer Good (FMCG) company, the Ayurvedic franchise owner could acquire approximately twice the amount spent on investment. It depends, though, on the place where the shop is situated. Before starting the franchise, even an analysis of the location & individuals must be investigated.

More consumers, though, purchase their regular FMCG items from Patanjali stores; more customers are likely to get them, so you can see the brand flourish tremendously.

Conclusion

There are several retailers who have taken Patanjali’s distribution rights are more than pleased with the distribution of Patanjali. And, as stated above, there are many who have doubled their monthly profit since becoming allies with Patanjali.

They do not really have to advertise because, whatever it is, the Patanjali label is still in demand with the general public for its cost-effectiveness and purity of the goods. The franchisee should have an operating benefit of about 20 percent.

The Patanjali brand is a really smart business to invest in. Having a Patanjali product dealership is an amazing business strategy. We hope you gathered all the information from this article.

Frequently Asked Questions (FAQs)

Is it worth to invest in Patanjali?

Patanjali has made a huge impact in India and has a huge brand value. Investing in taking up a franchise of Patanjali will surely help you make good profits.

Does Patanjali only sell Medicines?

No, Patanjali deals in a wide variety of products like medicines, groceries, juices etc.

Who owns Patanjali?

While Baba Ramdev is the face of Patanjali Acharya Balkrishna owns 98% of Patanjali Ayurveda.

Where can I download the forms of the Patanjali Ayurveda franchise?

The forms for all sorts of the franchise are available at patanjaliayurved.org