All about GlowRoad – How it works, funding, owners, earning model and more

GlowRoad has been in the talks for being a profitable startup lately. GlowRoad has been a revolution in the Indian reselling market and has shaped the lives of thousands in our country.

In the modern world, reselling has seen major growth and people are getting more and more inclined towards this concept. But why are people opting for reselling? The answer is simple.

Reselling offers you to have a quick and easy expansion of business. It is timesaving as you do not have to wait for the products to arrive and it is also cost-saving because you do not require a high margin and can set your own price.

But before we move on to the main topic of this article, let’s understand what reselling actually means:

What is reselling?

Reselling, in simple words, is the practice of buying and selling for profit.

A big example of reselling can be found in the telecommunications industry. The companies buy excess of calling time from different carriers and sell it to smaller carriers.

A reseller mostly acts as a retailer. The selling price for a reseller is not that different from that of the manufacturer’s listed price. But down the line, the main goal for everyone is to fetch the maximum profit per sale.

Well, online reselling is a pretty wise move for people who are just starting with their entrepreneurship journey and are ready to put in the efforts.

Resellers mostly conduct their businesses through the internet. A reselling business is a profitable and easy way to start for young entrepreneurs. In a reseller business, you can virtually sell anything you want to. You can pick any trendy niche or an evergreen product and then you can sell those as a reseller online.

The Only Drawback

When it comes to reselling, the only drawback is that the reseller cannot be sure of the quality of the product he/she is sending to the consumer as they are nowhere involved in the chain of packaging or delivery.

Because of this, as a reseller, you need to have a really good relationship with the manufacturer. You must make sure that the goods being delivered are of good quality and packaging.

Why you should start reselling?

Now that we know a little about reselling, let us talk about why you should start your own reselling business:

1. No need for Inventory– From an e-commerce perspective, an inventory is just a collection of finished products used in production which is held by a company. Now the good part about reselling is that you do not need to have an inventory. You can use reseller dropship model where you resell goods without having to bulk buying inventory in advance.
2. Save your time–  You can start a reselling business really easily and you do not have to spend all of your time on it. Managing your business is really easy because a lot of stuff that goes on in reselling is automated. You save a lot of time when you do not have to pack and ship the products to the consumer.
3. Set your own price– Unlike a wholesaler, in the business of reselling you have your freedom of setting up your own prices for the products according to the profits that you want. The cost of a lot of products is low so resellers can set their price near the industrial standards of pricing and reap the maximum benefits.
4. Wide range of products– It is not necessary for the reseller to deal with only one niche of products. As your business expands, you can diversify your range of products. For example, If you have a reselling business of clothes, you can also start dealing with jewelry, shoes, and accessories in the coming time.
5. Minimal financial risks– The cost of setting up a reselling business is very low, making it the perfect business for budget-conscious potential entrepreneurs. Since you do not have to bulk buy inventory and not even have to ship and package the products, you are hardly investing any finances in this business and reaping the maximum profits.

When it comes to reselling, there are a few companies like Meesho, Poshmark, Chairish, Letgo, and many others who have already made a mark in the Indian reselling industry but one company, in particular, is GlowRoad.

What is GlowRoad?

GlowRoad is an Indian eCommerce company that connects manufacturers with resellers and uses drop shipping to keep the overhead expenditures low. It is a networking website to help women become entrepreneurs by exploring profit-making opportunities from home.

Glowroad was started with the simple goal of giving housewives and stay-at-home mothers a way to start their own business in the field of reselling.

The company is a firm believer in providing women with low risk and low investing opportunities so they can be a part of their reselling business. Some of the resellers in GlowRoad keep inventories at home but most of the product is just shipped directly from manufacturer to consumer.

The biggest niche of GlowRoad’s is Indian ethnic fashion, cosmetics, and even jewelry. The majority of the selling takes place through WhatsApp or in-person and GlowRoad has even claimed that the resellers complete around one thousand transactions every single day.

It is even claimed by GlowRoad that it is operational in more than 2000 cities, has more than 20,000 suppliers, and more than 1,80,00,000 buyers from all around India.

Founders

GlowRoad was founded in the year 2017 by Dr. Sonal Verma. She was also the founding member of HealthcareMagic which was supported by Accel Partners. Kunal Sinha, Nitesh Pant, Shekhar Sahu, and Nilesh Padariya are the co-founders of GlowRoad and have helped take the business to new heights in just 3 years.

Fundings

• In its starting years, GlowRoad got Series A funding of $2 million from Accel Partners in 2017.
• GlowRoad further managed to raise a Series B funding of $10 million from China’s CDH Investments, and then
• Another Series B+ funding of $11.5 million from Korea Investment Partners and Vertex Ventures.

Vision

It follows the vision of #BeYourOwnBoss by giving resellers access to a virtual shop with millions of products to choose from at wholesale prices. In today’s time, financial freedom means everything and almost every working professional is striving for it.

Everyone wants to work for themselves and according to their own conditions without taking orders from others around them. GlowRoad allows the college graduates and stay-at-home mothers and housewives to become financially independent and have an experience of what it means to be your own boss.

How is GlowRoad different from any distributor business?

A Distributor usually buys products from the manufacturer and sells them to the end consumer or has a lot of resellers working for him/her. Distributors buy a lot of inventory most of the time to stock up the supply and try to maintain a really close relationship with the manufacturer as compared to the reseller.

Being a distributor, you have to hold on to a lot of stock. This makes them start feeling pressurized because you have to sell all of it. They often look for higher margins from the manufacturers.

However, when it comes to resellers, they do not need to hold on to any inventory stock. They are just a middleman of manufacturer and consumer.

How to make money on GlowRoad?

The main goal of every reseller on this website is to make sales and profits fast. There are many strategies you can use to maximize your reselling business:

1. Pricing– While selling your products, it is necessary to take into account that pricing your products well can help you get more sales and maximize your profits. As long as your product rate stays within the market limits, there is no need for you to underprice your products.
2. Create Ads– While doing business as a reseller, you need to make sure that people know about the product you’re dealing with. You have to create urgency amongst the crowd to buy your product. Spending on advertisements is not a compulsion if you are just starting with your reselling business. But, it is definitely a good idea to invest in advertisements if you have the budget to increase your sales.
3. Content creation– Whether it is video content or blogging, can definitely help you elevate your sales and brand presence in people’s minds. If you are a reseller, you can create a lot of blogs and videos which promote your niche. Also, this can help you draw more people towards yourself and increase sales and profits.

Reselling niches for your business on GlowRoad:

If you are on GlowDark, you will notice that you can literally start dealing with anything. There are wide options for potential resellers to choose from. Let’s see what you can choose according to your interests:

1. Clothes– The clothing niche is the most popular on GlowRoad. You can already find a lot of manufacturers and resellers who deal with both women and men’s clothing. Clothing is an evergreen field in the reselling business and you can start dealing in clothes as well as jewelry, accessories, shoes, etc.
2. Cosmetics– There are a huge supply and demand existing in the field of reselling for cosmetics. You can find all sorts of face wash, moisturizers, makeup kits, etc on GlowRoad. Reselling is easy with products which have a wide variety because every person prefers different brands of cosmetic for their skin.
3. Pet Supplies– It is no lies that Indians are fond of having pets so GlowRoad has tonnes of options to choose from when it comes to pet supplies. Fish food, dog collars, aquarium medicines, there is nothing you cannot find here.

Now that you know about the active niches on GlowRoad, we would request you to explore your options so you can deal with the niche you like and make good money out of it!

Visit Glow Road Website to get started!

Frequently Asked Questions (FAQs)